Services / Customer Clarity
Your customers know why you win. Has anyone asked them?
Customer interviews, run for you: 3 to 5 live conversations, and the words they use about you when you’re not in the room.
Fig. 01 / Embers
Your buyers’ words, ready to use.
- 01
A clarity report.
What buyers value, how they describe the problem, and where your message drifts from it.
- 02
The interview recordings.
The source material, for sales training and for hearing what a summary flattens.
- 03
Recommendations.
Specific changes to your positioning, your proof, your website copy and your sales language.
- 04
Testimonial material.
Real customer language, captured with context and ready to shape into proof.
Your buyers already have the words. You get to use them.
3 to 5 customer conversations, run for you.
- Time
- 2 to 4 weeks
- Interviews
- 3 to 5 customers
- Runs
- On its own or alongside CORE Messaging
Pick the customers
We choose 3 to 5 customers worth hearing from.
We run the interviews
Live, structured customer interviews about the trigger, the alternatives, the hesitation, the decision and the outcome.
You get the language
The patterns become language your website, your sales team and your proof can use.
Give your buyers the microphone.
Live conversations get past the vague answers that clog up surveys.
For when you’ve stopped hearing why customers pick you.
- 01
You have customers who’d take a call.
- 02
You have a real sales cycle, and deals that turn on a conversation.
- 03
You want to check your assumptions against what buyers say.
- 04
You’re starting CORE Messaging, and you want buyer language in before the message is final.
Questions before you book
How long does Customer Clarity take?
2 to 4 weeks.
How many customers do you speak to?
3 to 5, in live structured conversations.
Can it run with CORE Messaging?
Yes. The interviews run first, and your buyers’ language goes straight into the message.
Do we get the recordings?
Yes. They’re yours, along with the report, the recommendations and the testimonial material.
What does it cost?
Every engagement has a fixed scope and a finish line. The prices are on the pricing page.
