Work you can check.
What was broken, the story we found, and what happened when it ran.
- MB2 Dental / Dental partnerships, USAMB2 had the better deal. Dentists couldn’t hear it.A targeted messaging strategy for a dentist-led group taking on the corporate chains.
- Zartis / Software engineering, CorkZartis could build anything. Explaining it was harder.A full repositioning for a software engineering firm selling into Europe and the US, from brand story to go-to-market.
- Sphonic / RegTech, LondonA compliance platform with a story worth buying.A full positioning and messaging rebuild for a London fraud and risk platform, ahead of its sale to Signicat.
